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Press Release
August 20, 2021

PROFESSIONAL TRIATHLETES ORGANISATION LAUNCHES COLLINS CUP APP FOR LIVE AND ON-DEMAND CONTENT AND ANNOUNCES FURTHER BROADCAST DEALS

FOR IMMEDIATE RELEASE
20th June 2021

  • LIVE SECOND SCREEN DATA FEED WITH LIVE HEART RATE AND REAL TIME DATA TO COMPLEMENT APP
  • HIGHLIGHTS DEALS ANNOUNCED IN CHINA, SOUTH AFRICA, THAILAND, VIETNAM AND MALAYSIA
  • THE COLLINS CUP WILL BE DISTRIBUTED IN OVER 165 TERRITORIES IN DEALS STRUCK BY PTO AND IMG

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) today launched the Collins Cup player across web, IOS and Android and has revealed details around its live integrated data proposition.  The app which is available across IOS and Android on both smartphones and tablets will showcase The Collins Cup broadcast live* and on-demand where the question ‘Who Rules Triathlon?’ finally gets answered.

As well as the live broadcast, the player includes access to the PTOs premium content library including the newly launched Collins Cup Countdown shows hosted by Charlie Webster, with guest appearances from Collins Cup team captains. Beyond Human and Battle For Glory, two of the PTO’s flagship content offerings that go behind the scenes of the world’s greatest triathletes, are also available.

The Collins Cup player, which is now available to access via the Collins Cup website or to download across the Apple store and Google Play, will sit alongside an integrated live data feed which will be available on the day of the event on the 28th August. The data feed will incorporate real-time positional data, split times, photos and video and can be accessed via the PTO website here.

The PTO’s own Collins Cup OTT content offering sits alongside multiple live broadcaster deals that have already been arranged by the PTO and IMG including an exclusive live deal in Europe with Discovery Eurosport, beIN SPORT, FujiTV, Sky Sport New Zealand and Fox Sports Australia. The PTO has also secured deals for a 1hr highlights programme with BT Sport in the UK, Tencent in China, SuperSport in South Africa, Astro in Malaysia, 3BBTV and TrueVision in Thailand and VEION and FPT in Vietnam. Further broadcast deals in Singapore, Canada, USA and South America are to be announced in due course.

In total The Collins Cup will be distributed in more than 165 territories, with live commentary in 21 different languages, to a combined household reach of over 365 million.

Tim Godfrey, Chief Marketing Officer at PTO, said: “The Collins Cup is a watershed moment for the sport of triathlon so we wanted to showcase this moment live to as many people globally as possible. With the launch of The Collins Cup player and live data feed alongside groundbreaking broadcast deals brokered by us and our media rights partner IMG, this promises to be one of the most watched professional triathlon events ever. The best 36 triathletes from around the world going head to head in a brand new team format – you do not want to miss it!”.

Download and sign up FREE to watch live matches, exclusive content, live shows, replays, highlights, features and electric archive footage.

Google: https://play.google.com/store/apps/details?id=org.protriathletes.pto_app

Apple:  https://apps.apple.com/us/app/collins-cup/id1536985219

Find out how to watch The Collins Cup in your country here

*Live broadcast globally available on The Collins Cup player, excluding in Europe where the live broadcast will be exclusively available on Eurosport 2, the Eurosport player and Discovery+ in selected markets.

About the Professional Triathletes Organisation
The Professional Triathletes Organisation is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon. The PTO’s inaugural flagship event, The Collins Cup, will be held on 28th August 2021 in Samorin, Slovakia and will be a head-to-head showdown between the world’s greatest athletes to determine who rules triathlon. Sign up here for updates.

About The Collins Cup
The Collins Cup is the PTO’s inaugural flagship event taking place on Aug. 28 in Šamorín, near Bratislava, Slovakia and is a new race format modeled after the Ryder Cup, which will see teams of International, European, and USA athletes pitted against one another and put on display the excitement, rivalry, drama, and personalities of the sport of triathlon.

Contacts:
Jane Hansom
Head of Communications
Professional Triathletes Organisation
jane.hansom@protriathletes.org

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