As the PTO scales its commercial division, we are seeking a Commercial Sales Manager to drive revenue growth for the newly launched Triathlon World Tour. This role is the engine of our commercial team, responsible for identifying, pitching, and closing high-value global partnerships that will redefine the sport.

This role reports directly to our CCO.

Key Role Responsibilities

End-to-End Sales Execution

• Own the full sales lifecycle – from prospecting and outreach through to negotiation and deal closure
• Drive new global partnership revenue across the Triathlon World Tour
• Deliver against ambitious commercial targets

Partnership Development & Commercial Growth

• Identify high-potential categories and target brands, including non-endemic partners
• Build and close high-value, long-term global partnerships
• Translate commercial opportunities into scalable revenue streams

Strategic Storytelling & Pitching

• Develop compelling, insight-led sales narratives that bring the PTO vision to life
• Create high-quality, bespoke proposals tailored to each partner
• Leverage data, market insights, and audience understanding to support pitches

Agency & Stakeholder Collaboration

• Work closely with agency partners to maximise regional opportunities while protecting global partnership value
• Collaborate cross-functionally with Marketing, Events, and Athlete Relations to deliver integrated commercial solutions
• Engage and influence senior stakeholders, including C-suite decision-makers

Pipeline & Performance Management

• Maintain a strong and active pipeline, with clear visibility across all opportunities
• Use CRM systems to track activity, forecast revenue, and report on performance
• Continuously refine approach based on performance insights and market trends

Who We’re Looking For

• 3-5+ years’ experience in sports, entertainment, or mass participation environments
• Proven ability to originate, progress, and close new business opportunities
• Relentless focus on revenue generation and delivering results
• Able to think beyond standard packages – selling tailored, solution-led partnerships
• Comfortable using data and insights to build a compelling commercial case
• Understanding of sponsorship dynamics and partnership structures
• Confident engaging and negotiating with senior stakeholders
• Strong network or ability to quickly build one
• Thrives in a fast-paced, scaling environment
• Willing to roll up sleeves and contribute beyond defined scope
• Clear, confident communicator across written, verbal, and presentation formats
• Able to translate vision into compelling, commercially viable narratives