London: The Professional Triathletes Organisation has signed a 2-year broadcast deal with DAZN Group, one of the leading global sports entertainment companies, to stream on DAZN the new PTO Tour, starting with the first PTO Canadian Open in Edmonton this weekend (23-24 July).
The deal is non-exclusive and includes:
- Live and highlights in Canada, Japan, South Africa, APAC, Australia, New Zealand & MENA
- Highlights shows in Europe (48 hours delayed)
- Preview countdown documentaries globally (not including USA)
- Delayed rights to the Herbalife24 PTO Pro Am (not including USA), archive documentaries including ‘Beyond Human’, the 2021 Collins Cup highlights and follow up documentary ‘Birth of the Collins Cup’
“We are delighted to have DAZN on board for the first PTO Tour season,” said Tim Godfrey, PTO Chief Marketing Officer. “Growing the broadcast reach for our events and amazing athletes has been a key focus for us as we countdown to the season opener in Edmonton which promises elite women’s and men’s races not to be missed.”
“Adding the PTO tour to our platform underlines our commitment to making a broad range of sport more accessible to an ever-increasing number of passionate fans. This first PTO Tour represents a landmark moment for triathlon that we wanted our audiences to be part of and we are excited to broadcast these events” said DAZN EVP Rights, Tom Burrows.”
Professional Triathletes Organisation
Anthony Scammell, Communications Director [email protected] / 00 44 (0) 7714 340 525
About the Professional Triathletes Organisation
The PTO is a new body co-owned by the professional athletes, seeking to take the sport to the next level and see it grow and thrive. The inaugural PTO Tour race schedule for 2022 includes: the first-ever PTO Canadian Open (July 23-24); the second edition of $1.5M Ryder Cup-style Collins Cup (August 20), which sees Team Europe take on Team USA and Team International; and the first PTO US Open (September 17-18). Each Open carries a minimum prize money of $1M and will be raced over 100km (2km swim, 80km bike and 18km run). In 2023 and 2024, the PTO Tour plans to expand with the PTO European Open and the PTO Asian Open, alongside their US and Canadian equivalents and the Collins Cup.
DAZN is the world’s leading sports entertainment platform. The only global digital sports broadcaster, DAZN is live in over 200 countries and is a market-leader in Italy, Japan, DACH and Spain where it holds top-tier domestic football rights.
DAZN is reimagining the way people enjoy sport. With a single, frictionless platform, sports fans can watch, bet, play, share, socialise, and buy tickets, NFTs and merchandise. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN.
DAZN is a global, privately-owned company with employees in over 25 countries. For more information on DAZN, our products, people, and performance, visit www.dazngroup.com.