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July 31, 2023

Professional Triathletes Organisation Sign Up NBC Sports To Present PTO Tour Across The U.S. On CNBC

CNBC to Present Highlight Shows on Sunday, Aug. 6, at 1 p.m. ET and Saturday, Sept. 2, at 2 p.m. ET

London, UK: The Professional Triathletes Organisation (PTO) has announced a new media deal with NBC Sports that will see highlight shows of all 2023 PTO Tour races shown across the United States on CNBC.

Brokered by IMG, the broadcast deal will see an extended two-hour highlights show of the PTO US Open – which takes place in Milwaukee on August 4-5 – presented on CNBC on Sunday, Aug. 6 at 1 p.m. ET.

In addition, a one-hour highlights show will be presented on CNBC on Saturday, Sept. 2, at 2 p.m. ET featuring the inaugural PTO European Open , which kicked off with two compelling races in Ibiza on May 6, and the first-ever PTO Asian Open, which is slated to take place August 19-20.

Commenting on the deal, PTO Chief Content Officer Nick Shakinovsky, said:

“Having a broadcaster like NBC Sports buy into the PTO Tour proposition is a huge vote of confidence for us and validation of our strategy to show the best athletes racing against each other on a consistent basis across the season. The U.S. is always an important market for sports properties, so to be able to have our 2023 race highlights shown across the CNBC network will allow American sports fans to get a real taste of what we’re building. Ibiza saw a great start to the PTO Tour season with victories for Australian Max Neumann and German Anne Haug, but I know our U.S. athletes like Sam Long, Ben Kanute, Chelsea Sodaro and Taylor Knibb will be looking to make their mark in Milwaukee at the PTO US Open.”

Gary Quinn, VP, Programming, NBC Sports, said:

“We’re excited to showcase the invigorating Triathlon competition and highlight these incredible endurance athletes as they swim, bike, and run through each event around the globe.”

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For Further Information

Professional Triathletes Organisation

Anthony Scammell E: [email protected]

About the Professional Triathletes Organisation

The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of Triathlon and take it to the next level. Each PTO Open is raced over 100km (2km swim, 80km bike and 18km run).  2023 PTO Tour races announced to date include: the PTO European Open on 6 May, the PTO US Open in Milwaukee on 4-5 August and the PTO Asian Open in Singapore on 19-20 August. The season will be underpinned by the new PTO World Rankings, helping to create a compelling season-long narrative in the sport for the first time.

ABOUT NBC SPORTS

NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. As the sports division of NBCUniversal, NBC Sports presents premier content across linear platforms NBC, USA Network, Golf Channel, as well numerous digital sites, including Peacock. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, MLB, Tour de France, Roland-Garros, and many more. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

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