London, UK: The Professional Triathletes Organisation (PTO) has announced that Outside Interactive, Inc. will broadcast all its 2023 PTO Tour race live across the United States and Canada on Outside Watch, along with all race preview shows and the 2023 PTO Tour docuseries Beyond Human.
Outside Watch is a multi-broadcast platform that offers a wide range of outdoor adventure and sports-related content, including documentaries, series and films from Outside’s network of leading vertical brands, which includes Triathlete and other endurance outlets. The platform includes both free-to-watch live content and subscription-based video-on-demand programming across web, mobile & CTV apps, FAST streaming platforms and traditional linear broadcast platforms.
The 2023 PTO Tour kicked off with two compelling races at the inaugural PTO European Open in Ibiza on May 6 and is now heading to Milwaukee for the PTO US Open on August 4-5 and Singapore for the first-ever PTO Asian Open on August 19-20.
“The PTO European Tour races on May 6 showed why the PTO Tour races are quickly becoming ‘must watch’ broadcasts for endurance sports fans,” said Jonathan Dorn, SVP Strategy and Studios at Outside. “And with the next race taking place over here in Milwaukee, fans of triathlon can enjoy it all on Outside Watch.”
Tim Godfrey, Chief Marketing Officer at the PTO, emphasized the importance of the deal with Outside TV by saying: “Outside Watch is a key player in the endurance broadcast market. So to partner with them again allows us to make more inroads with a triathlon-hungry audience.”
For Further Information
Professional Triathletes Organisation
Anthony Scammell E: [email protected]
About the Professional Triathletes Organisation
The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of Triathlon and take it to the next level. Each PTO Open is raced over 100km (2km swim, 80km bike and 18km run). 2023 PTO Tour races announced to date include: the PTO European Open on 6 May, the PTO US Open in Milwaukee on 4-5 August and the PTO Asian Open in Singapore on 19-20 August. The season will be underpinned by the new PTO World Rankings, helping to create a compelling season-long narrative in the sport for the first time.
Outside Interactive, Inc. is the premier destination for active lifestyle enthusiasts and home to leading brands in the endurance sports, outdoor, and healthy living spaces. Each month, Outside reaches 80 million of the most active consumers in the world across its 30+ media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, access to NASTAR courses, and more. Learn more at OutsideInc.com