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February 28, 2022


28th February 2022

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) have today announced a multi – year partnership by appointing PLAYTRI as the official retail partner of the US Open, the final event in the newly established 2022 PTO Tour, to be held in Dallas, Texas on 17th-18th September.

The PTO Tour in 2022, will consist of the PTO Canadian Open in Edmonton, Canada on 23th-24th July, The Collins Cup in Bratislava, Slovakia on 20th-21st August and the PTO US Open in Dallas, Texas on 17th-18th September with the Asian Open and European Open following in 2023.

Each PTO Tour event will see the world’s greatest non-drafting professional male and female triathletes competing for a $5.5M annual prize purse and have world class TV production broadcast live to a global audience and high-quality shoulder programming showcasing the stories of the PTO Professionals.

The PTO Tour dates are in addition to the first PTO Pro AM at the Herbalife 24 Los Angeles Triathlon which was announced earlier this year and will take place on May 15th from iconic Venice Beach to downtown LA.

PLAYTRI is the Official Merchandise Provider of USA Triathlon and has over 20 years of triathlon knowledge and experience cultivating the best equipment, and support for athletes of all abilities to excel in their multisport goals. PLAYTRI owns and operates one of the largest chains of triathlon-focused retail locations and online stores in the nation, with the goal to expand their retail footprint to all 50 states through franchising.

Stephan Brown, CEO of PLAYTRI Franchising commented “We are delighted to partner with The PTO as the official retail partner of the inaugural PTO US Open”.

PLAYTRI will be on-site at PTO US Open and with a large assortment of last-minute items available for sale in addition to offering full bicycle service for athletes competing, including on course race day tech support.

“PLAYTRI’s experience, knowledge and passion in their support of athletes gives us complete confidence that this partnership will contribute to make the PTO US Open a best-in-class event,” said Sam Renouf, CEO of The PTO. “We hope to help PLAYTRI grow as they bring their expansive offerings to more athletes around the U.S.”

About the Professional Triathletes Organisation
The Professional Triathletes Organisation (PTO) is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon.

PLAYTRI was founded as a triathlon coaching company in 2000 by Ahmed Zaher with his wife Staci Brode joining him in 2004. The leadership team is headed by the company founders, Zaher and Brode, with CEO of PLAYTRI Franchising, Stephan Brown. Brown is an experienced senior executive in the consumer products industry: Humminbird Marine Electronics, the Experimental Aircraft Association and most recently as the 10-year CEO of the Commemorative Air Force, Inc – the largest flying, vintage-military aircraft organization in the world.

The PLAYTRI Franchise Model offers an exciting blend of entrepreneurship, community advocacy, and a profitable business model for franchisees to be successful in their respective markets.

Jane Hansom
Head of Communications
Professional Triathletes Organisation
[email protected]

Stephan Brown
PLAYTRI Franchising
[email protected]

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