FOR IMMEDIATE RELEASE
18 August 2021

The Professional Triathletes Organisation (PTO) and Story10, the audience engagement network powered by SNTV, have agreed a partnership that will see Story10 distribute highlights, pre-and post-race reaction and venue profiling for The Collins Cup.

The Collins Cup, the PTO’s inaugural flagship event taking place on 28 August in Šamorín, Slovakia, is a new race format modelled after the Ryder Cup, pitting teams of International, European and USA athletes against each other. The event features 12 match-up races staggered 10-minutes apart, with a single athlete from each team going head-to-head-to-head over a 2km swim, 80km bike and 18km run.

The partnership will see Story10 generate exposure and awareness of The Collins Cup worldwide, showcasing the excitement, rivalry and personalities of the sport to their engaged global network of 1,200+ media outlets, across broadcast, digital and social. Leveraging Story10’s social partner network and bespoke PR services, PTO will also see its video content actively promoted to key markets and across some of the largest multi-sport channels in the world.

James Dobbs, Managing Director of Story10’s parent company SNTV said: “Perhaps more than any other sport, triathlon demonstrates the commitment, courage and desire of an athlete to compete and achieve. Amplifying this amazing event via Story10’s global network will ensure exposure and engagement for the PTO whilst delivering high quality sporting drama to our audiences worldwide. The success and growth of this event will provide a real platform for current and future triathletes and Story10 is excited to provide the international engagement that helps deliver that growth.”

Tim Godfrey, Chief Marketing Officer at PTO, said: “The Collins Cup is poised to be a hugely innovative and exciting new format in triathlon, and we are very excited to share it with a global audience. Story10 is perfectly positioned to ensure this event is seen by millions of people through their extensive network of over 1200 media outlets.”

About the Professional Triathletes Organisation:
The Professional Triathletes Organisation (PTO) is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon. The PTO’s inaugural flagship event, The Collins Cup, will be held on 28th August 2021 in Šamorín, Slovakia and will be a head-to-head showdown between the world’s greatest athletes to determine who rules triathlon. Sign up here for updates.

About Story10 
Story10 is an audience engagement network, driving authentic connections with sports audiences worldwide by putting brand messaging at the heart of the global sports conversation. Powered by SNTV’s engaged global distribution network of broadcast, digital and social channels, Story10 offers its clients a real-time route to sports fans and audiences worldwide, all underpinned by detailed usage and insights reporting. To learn more about Story10, visit story10.com.

Press Contacts

PTO
Jane Hansom
Head of Communications
E: [email protected]
M: +44 7703 481 478

STORY10/SNTV
Gary Double
VP, Corporate Comms – IMG
E: [email protected]
M: +44 7768 825114

Rebecca Hart
Head of Product & Marketing
E: [email protected]
M: +44 7896 551193