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May 11, 2023

PTO Signs Up ROUVY As New Partner Of PTO Tour

Rouvy x PTO Partnership Announcement

London: The Professional Triathletes Organisation (PTO) has announced a new partnership with ROUVY, who will become the Official Virtual Ride Partner of the 2023 PTO Tour.

As part of the partnership, the leading indoor cycling platform will give amateur triathletes the exclusive opportunity to join a Virtual Ride by ROUVY on the exact PTO Asian Open course in Singapore alongside some of the world’s best triathletes a month before the big races take place on 19-20 August.

“This is a significant partnership for ROUVY as we put more of a marketing focus on triathlon, in order to provide triathletes with relevant content on our platform that helps them prepare for race day,” explained ROUVY CEO Petr Samek.  “The PTO Tour races are fast becoming the pinnacle of the sport, with world class fields meaning the best athletes are racing head-to-head on a consistent basis – and also giving Age Groupers the chance to experience the same course over the same weekend. But training for a bike course you’ve never ridden before can be tough, so by giving all athletes the chance to experience it virtually is proving both a helpful training tool and a cool experience.”

Rouvy is revolutionising the indoor cycling platform industry. By offering more than 15,000 augmented routes, filmed on video around the world and enhanced with AR, riders can explore the world or train on famous routes for upcoming events from their home.  As well as partnering with the PTO Tour, ROUVY also partners with Challenge Family in Triathlon and La Vuelta in cycling.

Commenting on the news, PTO CEO Sam Renouf said:

“ROUVY’s big strength as a platform is to enable professional and amateur athletes the chance to ride real routes at home. The Singapore course for the PTO Asian Open will be stunning and take in a number of the city’s iconic landmarks. By partnering with them in this way, we’re able to give all our athletes a unique opportunity to try out and train on the course virtually before race day.”

Soon, fans will be able to register for the Virtual Ride by Rouvy for the PTO Asian Open, which will be held in July. Find out more about ROUVY here.

The 2023 PTO Tour started in Ibiza on Saturday (6 May) with the first-ever PTO European Open delivering two exciting races against a stunning Ibiza backdrop. It now goes to Milwaukee on 4-5 August for the PTO US Open and then to Singapore for the inaugural PTO Asian Open on 19-20 August.

The PTO European Open men’s field included all three of the Olympic gold medallists in the sport since 2008 – Kristian Blummenfelt, Jan Frodeno and Alistair Brownlee, but was ultimately won by PTO World #7 Australian Max Neumann. The women’s start list featured 8 of the top 10 PTO Ranked female athletes and was won by PTO World #5 Anne Haug. It was broadcast live around the world to 195 territories, courtesy of the PTO Tour’s partnerships with Warner Bros. Discovery and a range of other international, regional and local broadcasters including DAZN, beIN Sports and SPOTV.


For Further Information

Anthony Scammell E: [email protected]

About the Professional Triathletes Organisation

The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of Triathlon and take it to the next level. Each PTO Open is raced over 100km (2km swim, 80km bike and 18km run). 2023 PTO Tour races announced include: the PTO European Open in Ibiza on 6 May, the PTO US Open in Milwaukee on 4-5 August and the PTO Asian Open in Singapore on 19-20 August. The season will be underpinned by the PTO World Rankings, helping to create a compelling season-long narrative in the sport for the first time.

About Rouvy

ROUVY is the leading indoor cycling platform that combines sport and technology to provide an immersive, interactive experience for cyclists of all levels. With over 10,000 real-world routes, filmed on video around the world and enhanced with AR, riders can explore the world or train on famous routes for upcoming events from their home. This is why the platform has become a top choice for both world-class pros and casual hobby riders.

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