June 22, 2021


22nd June 2021

LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) has today announced that it has appointed Socialie to deliver athlete content creation and distribution services across their social ecosystem to drive engagement and growth.

Launched in 2016, Socialie is the fastest, most advanced tool for managing social media for business with the aim of driving bottom-line results through improved efficiency, seamless collaboration, organisation of assets, and real-time reporting. Socialie is used by many leading sports leagues, such as UFC, ATP, WTA, FIBA Media as well as national federations, governing bodies, over 60 professional teams and media companies to share content with over 20,000 publishers, generating millions of impressions each month.

Socialie will work alongside the PTO’s internal commercial, marketing and digital teams on content creation and strategy, community management, audience growth and syndication whilst creating meaningful content storytelling propositions for sponsors to activate against. Socialie will assist the PTO to share athlete content across its network of stakeholders including athletes, sponsors, NGBs and the wider triathlon community over the next few months in the run up to the PTO’s inaugural flagship event – The Collins Cup.  This integrated approach will be supported with in-depth real-time analytics and data dashboards to inform decision making.

Nick Shakinovsky, Global Head of Content & Digital at the PTO, stated, “We are delighted to be working with Socialie on content creation and strategy, community management, audience growth and syndication. Kristin and her team at Socialie are perfectly positioned to help us create meaningful storytelling opportunities to help make our Professional Triathletes household names.”

Tim Godfrey, Chief Marketing Officer of the PTO, stated: “We are delighted to have Socialie on board. Bringing this level of experience to Professional Triathlon is core to the remit of the PTO. We look forward to working with them as we build up towards The Collins Cup in August.”

Kristin Adams, Founder of Socialie, said: “The PTO’s athlete centric approach and values have enabled them to leverage the power of our platform. They have been incredible partners from the outset and continue to empower their athletes with engaging and personalized content to amplify their exciting races and events. We are looking forward to The Collins Cup and everything else the PTO have planned to continue growing their sport and reaching new fans all over the world.”

About the Professional Triathletes Organisation
The Professional Triathletes Organisation is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon. The PTO’s inaugural flagship event, The Collins Cup, will be held on 28th August 2021 in Samorin, Slovakia and will be a head-to-head showdown between the world’s greatest athletes to determine who rules triathlon. Sign up here for updates.

Jane Hansom
Head of Communications
Professional Triathletes Organisation
[email protected]

Kristin Adams
[email protected]

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