London, UK: The Professional Triathletes Organisation (PTO) today announced the appointment of Stuart Ramsey as its first Chief Commercial Officer (CCO). 

Ramsey is an experienced, senior executive with a proven track record of commercial success right across the sports industry, having worked in football for The FA and Southampton Football Club; and been Head of Brand Partnerships at both the British Olympic Association and Socios.com. He joins the PTO from the Rugby Football Union (RFU) where he was instrumental in securing a £100m naming rights deal of what is now known as the Allianz Stadium located in Twickenham last year and recently agreed a partnership for England’s rugby teams with Apple. 

“Triathlon is a personal passion of mine and to be part of its growth journey to take it mainstream is hugely exciting,” said Ramsey.  “The opportunity for professional and amateur athletes, sports fans and organisations to unlock value from triathlon as well as endurance sports at scale is something the PTO has in its sights following a first season of the T100 series which has made impressive strides.”

Ramsey will start next month after the PTO’s season-opening T100 event in Singapore on 5-6 April. He is the second significant hire for the PTO in two weeks, following the appointment of Kerry Taylor as Chief Marketing Officer. As it builds on its first, successful season of the T100 Triathlon World Tour and continues its mission to elevate the sport of triathlon and take it mainstream. 

“We can’t wait for Stuart to join the team as our first Chief Commercial Officer,” said PTO CEO Sam Renouf. “Given the interest the T100 and our strategic partnership with World Triathlon has started to generate both within the triathlon and endurance sports bubble and beyond it, as well as our ambition to partner with mainstream brands to help propel the series and our amazing athletes to new heights, it was the right time to get in someone with Stuart’s energy and experience to help us deliver that next, important step.” 

The 2024 7-leg T100 Triathlon World Tour established the new 100km distance (2km swim, 80km bike & 18km run) and created a season-long narrative in the sport for the first time, representing a significant step forward in professionalising triathlon. At an amateur level, T100 multisport weekends hosted more than 20,000 participants in Singapore, London, Ibiza, Lake Las Vegas and Dubai. It also highlighted the opportunity to do much more following successful shortlistings for Best Newcomer and Tech in Sport at the prestigious 2025 Sports Industry Awards. 

The 2025 T100 Triathlon World Tour will take place across nine races, including a return to Singapore to start the new series next month (5-6 April). It will then go to San Francisco (31 May-1 June), Vancouver (13-15 June), France (27-29 June), London (9-10 August), Valencia (20 September), Lake Las Vegas and Dubai (15-16 November). Before climaxing in Qatar for the new Qatar T100 Triathlon World Championship Final (12-13 December) following a five-year partnership with Visit Qatar. 

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For Further Information: 

Anthony Scammell E: [email protected] 

About Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. Its T100 Triathlon World Tour was introduced in January 2024 and is designated by World Triathlon as the ‘official World Championship for long distance triathlon’, which is part of a 12-year strategic partnership with the sport’s international governing body. The T100 Triathlon World Tour is a season-long schedule of World Championship level races competed over 100km (2km swim, 80km bike and 18km run), where the world’s best triathletes go head-to-head in iconic locations on a global broadcast showing the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.  In 2025 these will include: Singapore, San Francisco, Vancouver, the French Riviera, London, Valencia, Lake Las Vegas, Dubai and then Qatar for the Qatar T100 Triathlon World Championship Final. T100 weekends are ‘festivals of multisport’ and feature a range of opportunities for amateur athletes of all levels to get involved. From experienced amateurs tackling the 100km distance to first-time swim, bike and run participants taking on single discipline, untimed events. For more information visit www.t100triathlon.com