FOR IMMEDIATE RELEASE
9th March 2022
LONDON: The Professional Triathletes Organisation (PTO) today announced that it has partnered with FORM, the tech-enabled swim platform leader, as Official Swim Partner of the 2022 PTO Tour and the PTO Pro-AM.
The PTO Tour has revolutionised triathlon with its highly competitive events that marry high-level competition and production to create races that are exciting to athletes and spectators alike. FORM is changing the world of swimming by giving athletes real-time, in-goggles access to all their most essential swim data. Now, swimmers can see their live swim time, distance, and pace while in the water, be guided through swim workouts, and use the FORM Swim App to analyse performance, post-swim. This system helps triathletes and swimmers bring total precision to their training. By partnering, the PTO and FORM are working to give more athletes access to this cutting-edge athletic technology and help them be their best during training and on race day.
The PTO races will give FORM-sponsored athletes Lionel Sanders, Skye Moench, Hannah Wells, and Sarah Crowley a platform to showcase their competitive skill and drive, and will demonstrate the value of FORM’s technology to a global audience. All PTO races are available to view via live streaming, giving triathlon fans the chance to see the world’s best athletes in action.
The PTO Tour in 2022 consists of the PTO Canadian Open in Edmonton, Canada on 23rd-24th July; the Collins Cup in Bratislava, Slovakia on 20th-21st August; and the PTO US Open in Dallas, Texas on 17th-18th September. Professional races will see the world’s greatest non-drafting professional male and female triathletes competing for a prize purse of $1,000,000 for each Open, and $1,500,000 at the Collins Cup. The PTO Tour has also introduced age group racing, giving amateurs the opportunity to meet and race alongside the professionals, a hallmark of the sport of Triathlon.
To celebrate FORM’s sponsorship of the PTO Tour, triathletes can enter a sweepstakes to win a free entry to a select event: the PTO Canadian Open, the PTO US Open, or the PTO LA Pro-Am. One winner will also receive a pair of FORM goggles and a one-year FORM membership. This contest is open to US and Canadian residents, and you can enter here. Enter by March 31, 2022, at 11:59 pm PST for your chance to win!
At each race, FORM will offer consumer demos, athlete education sessions, and raffles to win free FORM goggles at each event. FORM will also take over the PTO Tour Pro Swim Zones at all events, including branded swim start, buoys, and exit ramp.
Sam Renouf, CEO of the PTO, stated: “We welcome FORM as our official swim partner of the PTO Tour. Both FORM and the PTO have changed the status quo of triathlon by using technology to deliver a better triathlon experience. Triathletes have always been able to see run and bike data real time and now with FORM, triathletes can have real-time swim metrics too. We will be showcasing the value FORM brings to the PTO Tour by embedding their brand across the amateur and pro swim at each of our PTO Tour events and also across the year throughout our always on content.”
Dan Eisenhardt, Founder and CEO of FORM: “Many triathletes around the world have discovered how training and racing with FORM can improve their race times. We’re excited that our new partnership with PTO will give even more of the world’s best triathletes access to our world-class smart goggles, helping them to set new personal records.”
PTO Tour Age Group registration is now open at events.protriathletes.org/pto-tour/.
About the Professional Triathletes Organisation
The Professional Triathletes Organisation is a not-for-profit entity consisting of professional male and female triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon.
Founded in 2016 in Vancouver, Canada, FORM is the tech-enabled swim platform with a simple mission: to break down the barriers between what swimming is and what it could be. FORM Smart Swim Goggles give swimmers an immersive swim experience by combining motivating workouts with real-time swim metrics via the innovative in-goggle display. FORM’s founder and CEO, Dan Eisenhardt, swam competitively for 14 years before starting his career as a sports technology entrepreneur and sold his previous sports technology company to Intel. At FORM, Dan is joined by a team of industry veterans with decades of combined expertise in sports eyewear design, activity-tracking algorithms, and augmented reality optics. Learn more at formswim.com
Head of Communications, PTO
E: [email protected]
M: +44 (0) 7703 481 478
InGoodTaste Studio on Behalf of FORM Swim
E: [email protected]