FOR IMMEDIATE RELEASE
28th March 2022
The PTO has bolstered its marketing team by hiring Anja Pohl into a newly created position as Director, Growth Marketing, reporting into CMO Tim Godfrey. Pohl will head up audience growth and performance marketing at the PTO, including further development and implementation of PTO’s digital product and fan engagement strategy.
Previously, Pohl was the Global Head of Digital Marketing for Tough Mudder and Spartan Race International and has a breadth of experience in transforming and growing brands, with a specialization in digital and performance marketing. Prior to Tough Mudder and Spartan Anja led digital marketing teams in the world of fashion at Gap, Ecco Shoes and Carl Friedrik.
Pohl is the latest addition to a talented commercial and marketing team and joins Lucy Fitzgerald – Director of Commercial Partnerships.
Reporting into CEO Sam Renouf, Fitzgerald has joined to lead the management and delivery of rights for PTO’s commercial partners and brings a commercial mindset with innovative and creative approaches to brand activations. Fitzgerald has almost a decade of experience working in the sports marketing industry for major agencies, CSM Sport & Entertainment and FUSE Sport & Entertainment. Lucy has supported strategy and rights activation across the professional sports landscape, including Dove Men+Care x Guinness Six Nations, Hardy’s Wine x ECB, Tudor Watches x Rugby World Cup, Vitality x Running World Cup, Pepsico x UEFA Champions League Final, Santander x Champions League.
Sam Renouf, Chief Executive Officer of the PTO, stated: “Building on the success of the inaugural Collins Cup, we are accelerating our plans as we launch the PTO Tour in 2022. We are delighted to further invest in our team with industry leaders of the calibre of Anja and Lucy. Community Growth and Commercial Partnerships are key components to the PTO’s plan and the appointment of such experts will both ensure that we continue to grow and offer our partners the best brand activations possible”.
Tim Godfrey, Chief Marketing Officer of the PTO added: “I am incredibly excited to add more talent to the PTO marketing team. 2022 will be a very busy year for the PTO with the launch of the PTO Tour as well as the addition of age group racing and we’re delighted to bring this level of talent to the PTO.”
About The Professional Triathletes Organisation
The Professional Triathletes Organisation (PTO) is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in triathlon.
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