American Jason West has been quick to lay down his ambitions for the T100 Triathlon World Tour by saying he wants to become the first World Champion of the newly rebranded and expanded series, starting with victory in the first race in Miami.

“The PTO Tour was huge for me last year,” said PTO World #3 West, who was educated at Pennsylvania State University and is now based out of Boulder, and secured back-to-back podiums in the 2023 Milwaukee and Singapore PTO races.

“My focus for 2024 will be on trying to build on those performances and the Miami T100 at Clash Endurance Miami offers a great way to open the season.  I want to be the first World Champion at the 100km distance, so winning again at Homestead-Miami Speedway would get that ambition off to a positive start.”

Speaking on Instagram over the weekend, West – who will be one of the subjects of the PTO’s Countdown To Miami T100 documentary programme profiling the race – continued:

“I’ve never been someone who needs an audience to get the most out of myself, but sharing more of what I do is a part of this next chapter of my journey as an athlete. January was busy with obligations in the middle of a big block of training. I’m still learning how to balance it all, but I’m looking forward to putting my head down for this month in preparation for my first race of the year.”

The new T100 Triathlon World Tour was launched at an event in London last week and is an evolution of the PTO Tour following the PTO’s partnership agreement with World Triathlon in August 2023, which designated it as ‘the official World Championship tour of long distance triathlon’.

CLASH Endurance & PTO Partnership

Also last week, CLASH Endurance and the PTO announced their collaboration for the 2024 event season kicking off at the CLASH Endurance Miami weekend taking place at the Homestead-Miami Speedway.  In addition to a variety of races scheduled during the festival-style weekend, PTO will kick off its T100 Triathlon World Tour on March 9, 2024, with Miami T100 – a 100km triathlon (2km swim; 80km bike; 18km run) featuring the world’s top 20 female and top 20 male professional triathletes. (I made some edits here)

Miami, FL will serve as an ideal location for athletes traveling from around the world; offering mild spring temperatures, palm-tree lined courses and a mecca of cultural experiences from food to attractions.  The iconic venue, well known among NASCAR-racing enthusiasts, is open to spectators, age group athletes and for those who follow endurance sports, the PTO event will provide the opportunity to witness the best of the best compete in a multi-lap course under speedway lights.

Bringing the sport of triathlon to mass audiences is a priority for both PTO and CLASH Endurance. CLASH races have been seen on major networks such as NBC and Fox Sports in the U.S. and in more than 100 regions/territories globally. PTO is also delivering on its goal of bringing long-distance triathlon to a broader audience, achieving a global dedicated TV and streaming audience of 24.6 million for its three races in Ibiza, Milwaukee and Singapore last year.  For Miami T100, PTO and CLASH will leverage the Emmy-award winning NASCAR Productions Team in the creation of a post-race broadcast product for worldwide distribution.

“We are excited to again collaborate with the PTO; not only does it allow us to showcase some of the world’s top professional athletes but do so in conjunction with the America’s Triathlon Championship taking place on Friday where athletes will be on a quest for their Olympic spot. This unique opportunity for the world’s best to race across multiple distances in one weekend in a spot such as Miami will be a historic day for our sport. Furthermore, this venue was literally built for spectators,” says CEO, Bill Christy of CLASH Endurance.

In addition to the T100 season opener, the Triathlon Championship will take place on Friday, March 8th.  These races are only for elites in the draft-legal short course format.  There are separate races for elite juniors to qualify for the Elite Junior World Championships.  The para triathlon will serve as a qualifier for the 2024 Paris Paralympics.  Lastly, the elites will compete in this continental championship, which carries double points on the road to the triathlon start line of the 2024 Paris Olympics. Age group athletes can also take part in this endurance-filled weekend. Amateur athletes can participate in the action at the Homestead-Miami Speedway with events including a sprint distance triathlon/duathlon, kids triathlon and a “Miami Distance” triathlon consisting of a 1 mile swim, 30 mile bike and 8 mile run. The complete event schedule and additional details can be found by visiting: https://clashendurance.com/pages/miami.

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For further information

Blair LeHaye E: [email protected]

Anthony Scammell E: [email protected]

CLASH Endurance® is an innovative sports media and event company led by athletes to provide exceptional race experiences at iconic speedways across the U.S.  We embrace inclusion and welcome athletes of all ages and abilities, from elite professionals to first-time participants. CLASH Endurance had four events in 2022 and continues to expand across the sports of triathlon, mountain biking, road and trail running. The popular CLASH Endurance DAYTONA is held at the Daytona International Speedway®, home of “The Great American Race™®”—the Daytona 500 and is featured on NBC. In addition, CLASH Endurance Miami takes place each March and continues to draw a decorated pro field and weekend warriors for a unique course at the Homestead-Miami Speedway®.  More information around CLASH Endurance and its events can be found at www.clashendurance.com.  Media interested in covering an event or with inquiries may direct them to Blair LaHaye, [email protected], 727-808-0646.

About the Professional Triathletes Organisation

The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and will feature a season-long schedule of eight T100 races during 2024 that will be raced over 100km (2km swim, 80km bike and 18km run) and feature the world’s best triathletes going head-to-head on a consistent basis in iconic locations around the world. The broadcast will follow the 2023 PTO Tour approach which showed races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.