London UK: The Professional Triathletes Organisation (PTO) and World Triathlon have announced a 12-year strategic partnership that will run until 2036.
Following the announcement in August 2023 to collaborate on a new Official World Championship Tour of Long Distance Triathlon and then the launch of the T100 Triathlon World Tour in January 2024, World Triathlon and the PTO have taken their work together a step further by expanding their commercial relationship to grow the sport longer term.
The initial partnership term is for 12 years, running through to 2036, and will include: the sole and exclusive Official World Championship Tour of Long Distance Triathlon, Anti-doping, Safeguarding and collaboration on rights management, including sponsorship and broadcast. It also includes a framework for both parties to explore new opportunities to grow the sport together, including hosting shorter-distance events alongside the T100 Tour.
Speaking about the new announcement, the World Triathlon president and IOC member Marisol Casado (pictured above at the launch of the T100 Triathlon World Tour in January 2024) said:
“Having seen three amazing Olympic Triathlon races in Paris, and just before the Championship Finals in Torremolinos and the T100 Finals in Dubai, we believe that it is both ours and PTO’s responsibility to double down on the good work that we’ve already started and use the great exposure our sport enjoys at the moment as a catalyst to grow deeper engagement with the sport’s committed fan. We also want to find a way to promote our sport to the broader sports fan. We believe we’re already starting to answer part of that question through our partnership with the PTO around the new T100 Triathlon World Tour and want to ensure we provide it with the right support and solid foundation to go from strength to strength. We will see in the near future athletes moving from the World Triathlon Championship Series to the T100 Tour, and we see more and more fans engaging with both worlds and enjoying the shorter or longer distances events alike. This brings excellent opportunities to all of us. And we want to continue embracing this cooperation and take it to further levels.”
Responding on behalf of the PTO, CEO Sam Renouf (also pictured above) said:
“We have had a very productive relationship with World Triathlon since our first event, including hosting the World Long Distance Championships alongside the Collins Cup in 2021. In working closely through the formation and then launch of the new T100 Triathlon World Tour – quickly becoming the pinnacle of long distance racing – one of the by-products has been the discussion and identification of other opportunities where we can grow the sport. By forming a 12-year partnership, both sides have the opportunity to invest together in the longer-term development of the sport.”
PTO Athlete Board member David McNamee added:
“From an athlete perspective, the introduction of the new T100 Triathlon World Tour has been a significant step forward in giving longer distance triathlon the global platform and profile we think it deserves. But along that journey, it has also highlighted other things we could explore, in order to continue taking our sport forward and to grow and engage more fans and audiences around the world. It’s an exciting time to be a professional triathlete.”
This announcement follows the two organisations introducing new anti-doping measures earlier this year.
After five T100 rounds so far this year, in Miami, Singapore, San Francisco, London and Ibiza, Australia’s Ashleigh Gentle leads the women’s T100 standings, ahead of Great Britain’s India Lee and Lucy Charles-Barclay; whilst Denmark’s Magnus Ditlev leads the men’s series from New Zealand’s Kyle Smith. The next race is the Lake Las Vegas T100 on 19-20 October.
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For Further Information:
Anthony Scammell E: [email protected]
Olalla Cernuda E: [email protected]
About Professional Triathletes Organisation (PTO)
The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and has been designated by World Triathlon as the ‘official World Championship for long distance triathlon’. It is a season-long schedule of seven T100 races during 2024 that will be competed over 100km (2km swim, 80km bike and 18km run) and will feature the world’s best triathletes going head-to-head in Miami (9 March), Singapore (13-14 April), San Francisco (8-9 June), London (27-28 July), Ibiza (28-29 September), Lake Las Vegas (19-20 October) and Dubai T100 Triathlon World Championship Final (16-17 November). There are also racing opportunities for amateurs at all the events, including the new 100km distance at six stages, including: Singapore, London, Ibiza, Lake Las Vegas and Dubai. The global broadcast shows the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.
About World Triathlon
World Triathlon is the international governing body for the Olympic and Paralympic sport of triathlon and all related multisport disciplines around the world, including duathlon, aquathlon, cross triathlon and winter triathlon. Triathlon made its Olympic debut in Sydney 2000, with a third medal event, the Mixed Team Relay, added to the programme at Tokyo 2020, while para triathlon was first added to the Paralympic programme at Rio 2016. World Triathlon is proudly committed to the development of the sport worldwide, with inclusion, equality, sustainability and transparency at our core as we seek to help triathletes at all levels of the sport to be extraordinary.
