London, UK: The Professional Triathletes Organisation (PTO) has signed leading Asian beverage brand POKKA as the Official Drinks Partner of the PTO Asian Open.
The one-year partnership will start at this month’s inaugural PTO Asian Open in Singapore on 19-20 August and focus its activity around on-course product at aid stations across the 100km triathlons for professionals and amateur athletes as well as two duathlons and a 5km music run. These will be supported through its Water4U and Plenish Isotonic drinks as well as Sapporo Beer and Sparkling Flavoured Water for post race drinks and hospitality. There will also be competitions for age groupers and activations in the event Expo.
Commenting on the new partnership, Kian Ann, GM of Marketing at POKKA, said:
“With POKKA’s vision being “Genuine Vitality For Life”, we believe in the importance of creating healthy and active experiences, which is why we jumped at the chance to join forces with the PTO Tour’s first event in Asia. Not only will the PTO Asian Open weekend see the world’s best triathletes compete in two high profile races for men and women around an iconic 100km triathlon course in the Marina Bay Financial District, but there will also be more than 6,000 amateurs also taking part in activities that include a 100km triathlon for experienced amateurs, two different distance duathlons and also an exciting 5km Music Run. We’ll be looking to promote our full range of beverages as Singaporeans get active during what promises to be a fantastic weekend of active sport.”
Established in 1977 by parent company POKKA SAPPORO FOOD & BEVERAGE LTD, POKKA is a renowned brand in the ready-to-drink beverage market, not only in Singapore but also with an established presence in over 50 countries across Asia, the Middle East, and Europe. Inspired by its vision of “Genuine Vitality for Life”, POKKA continues to build its presence in the Ready To Drink (RTD) categories such as tea, coffee, juices, still and sparkling flavoured waters, alongside Sapporo Beer.
Responding to the news, PTO CEO Sam Renouf said:
“POKKA is one of the most recognisable brands in Asia and given their focus around wellbeing and promoting healthy lifestyles, it was a very natural partnership for PTO Tour and its amazing athletes. Triathlon as a sport is founded on the principles of exercise, a healthy lifestyle and gender equality, which will all be brought to life around the PTO Asian Open weekend. From our male and female professionals going head-to-head on on a global broadcast feed that will be shown in more than 195 territories around the world, to amateurs taking part in our range of different multisport events.”
Alongside the 100km triathlons for professionals and experienced amateurs, the PTO Asian Open weekend will also hosting two duathlon races over a standard 4.5km Run/32km Bike/4.5km Run and a longer 9km Run/64km Bike/9km Run as well as heralding the return of The Music Run – the signature 5km fun run that encourages everyone to have a go while listening to their favourite hits. In total, the PTO is expecting up to 6,000 participants in what promises to be a celebration of multisport activity. All set against the backdrop of the iconic Marina Bay Financial District. For more information, visit https://protriathletes.org/events or https://themusicrun.com.sg
For Further Information
Anthony Scammell E: [email protected]
About the Professional Triathletes Organisation
The PTO is a new body, co-owned by the professional athletes, seeking to elevate and grow the sport of Triathlon and take it to the next level. Each PTO Open is raced over 100km (2km swim, 80km bike and 18km run). The PTO European Open on 6 May and PTO US Open in Miwaukee on 4-5 August kicked off the 2023 PTO Tour and are followed by the inaugural PTO Asian Open in Singapore on 19-20 August. The season is underpinned by the new PTO World Rankings, helping to create a compelling season-long narrative in the sport for the first time.
POKKA SINGAPORE is a leading beverage company in Singapore and Asia-Pacific. The company manufactures and markets a wide range of beverages under the reputed brand name “POKKA”. With a continuous focus on improving and innovating and its extensive, cumulated years of experience in the Food and Beverage industry, POKKA retains its position as one of the best in the market. Inspired by its vision of “Genuine Vitality for Life”, POKKA continues to build its presence in the RTD categories, serving the needs of communities, consumers, employees, industries, and society today and for years to come.