London: The Professional Triathletes Organisation have signed up sports marketing and data technology company Two Circles to provide marketing support as they embark on their first-ever PTO Tour season.
The PTO is a new body co-owned by the professional athletes, seeking to grow the sport and take it to the next level. The inaugural PTO Tour begins next month with the first-ever PTO Canadian Open (July 23-24).
Two Circles will be supporting the PTO by helping create and execute a digital marketing and audience growth strategy, from asset creation through to execution and optimisation. Two Circles’ approach will be centred around its proprietary data-driven approach – analysing the demographics, behaviors and attitudes of the PTO’s current and target audiences to inform channel activation and creative messaging.
Commenting on the announcement, the PTO Chief Marketing Officer Tim Godfrey said: “As we build up to our first PTO Open event in Edmonton, Canada, I’m delighted to be working alongside Two Circles to help us grow the profile of the PTO, our events and amazing athletes, while driving maximum audience growth and engagement.”
Two Circles Client Services Director Katie Ferguson added: “We leapt at the chance to get involved with the PTO. There are a lot of parallels between our mission to rewire sports, and the PTO’s ambition to unlock the commercial potential of professional triathlon, a sport with huge opportunities for growth globally. We believe our data-driven approach will help PTO achieve its growth goals. ”
The first PTO Tour event is the PTO Canadian Open in Edmonton (July 23-24), followed by the second edition of $1.5M Ryder Cup-style Collins Cup (August 20), which sees Team Europe take on Team USA and Team International. It will conclude with the first PTO US Open in Dallas, Texas (September 17-18). Each Open carries a minimum prize money of $1M and will be raced over 100km – a 2km swim, 80km bike and 18km run.
In 2023 and 2024, the PTO Tour plans to expand with the PTO European Open and the PTO Asian Open, alongside their US and Canadian equivalents and the Collins Cup.
For further information
Professional Triathletes Organisation
Anthony Scammell E: [email protected]
Matt Cutler E: [email protected]
About the PTO
The PTO is a new body co-owned by the professional athletes, seeking to take the sport to the next level and see it grow and thrive. The inaugural PTO Tour race schedule for 2022 includes: the first-ever PTO Canadian Open (July 23-24); the second edition of $1.5M Ryder Cup-style Collins Cup (August 20-21), which sees Team Europe take on Team USA and Team International; and the first PTO US Open (September 17-18). Each Open carries a minimum prize money of $1M and will be raced over 100km (2km swim, 80km bike and 18km run). In 2023 and 2024, the PTO Tour plans to expand with the PTO European Open and the PTO Asian Open, alongside their US and Canadian equivalents and the Collins Cup.
About Two Circles
From a global network of teams in London, New York, Los Angeles, Paris and Bern, Two Circles uses data to grow direct relationships between sports and fans, driving business growth for over 350 of the world’s leading sports rights-owners including the NFL, Premier League, UEFA, F1 and Wimbledon. Two Circles’ technology-enabled, service-led offering helps clients grow revenue across their gameday, sponsorship and media businesses. Two Circles has been named Sport Industry Agency of the Year four times.