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April 25, 2024

PTO Teams Up With Spalk To Give Brazilian Triathlon Fans Their Own Commentary For The Singapore T100

Pamella Oliveira competing in Singapore T100 Triathlon

London, UK: The Professional Triathletes Organisation (PTO) teamed up with virtual sportscasting studio, Spalk, to give Brazilian triathlon fans their very own commentary feed for the recent Singapore T100 Triathlon (13-14 April, 2024), which took place around the stunning Marina Bay in the heart of the Lion city.

“Every audience deserves engaging commentary,” explained PTO Chief Content Officer Nick Shakinovsky. “But creating bespoke commentaries in different languages can be logistically challenging and expensive. Especially when it’s on top of the 20+ languages we already provide as part of our host broadcast service.”

“Which is why it was great to work with Spalk and their new cloud-based technology to help localise our commentary for the Singapore T100 women’s and men’s professional 100km races, by literally handing over the microphone to important triathlon community voices in Brazil, so they could properly share the excitement of the races to their audiences.”

The PTO worked with Brazilian triathlon enthusiast, Gabriel Nogueria Gonçalves, who’s been an Age Grouper triathlete for the last 14 years and is the CEO of the respected and popular Brazilian triathlon website Mundo Tri since 2021. Alongside Gabriel was four-time Brazilian duathlon champion Alexander Balmam; former professional triathlete Diogo Sclebin – who competed in the London 2012 and Rio 2016 Olympic Games; as well as current Brazilian professional 28-year-old Vittoria Lopes, who competed on the PTO Tour in 2022 and in the Tokyo 2021 Olympic Games.

“There is a very passionate and committed triathlon community in Brazil,” said Gabriel. “But often we’re having to follow the sport in a different language and on someone else’s terms – whether that’s through the lens of a European or US based commentary team. So to be given the microphone by the PTO and be able to commentate live on the fast and furious action in Singapore was not only a great honour, but something which will help to really engage and build interest in the T100 series over here. Especially as there is not yet a T100 race in South America.”

Spalk works with many of the world’s leading sports organisations to localise broadcast grade commentary, from the NFL to Six Nations rugby to the Beach Volleyball World Championships.

You can listen back to Gabriel, Alexander, Diogo and Vittoria’s commentary of the lung-bursting action of the women’s Singapore T100 race here and the men’s Singapore T100 race here. As Australian favourite Ashleigh Gentle ran down British star Lucy Charles-Barclay, with Brazilian Pamella Oliveira (main picture) coming a creditable 14th in her second T100 race; and Dutch wildcard Youri Keulen shocked the contracted T100 athletes to scoop his maiden series win.

The Singapore T100 was the second stop on the new eight-leg T100 Triathlon World Tour, which sees the world’s best triathletes compete consistently, head-to-head in iconic cities around the world over the new 100km distance (2km swim, 80km bike, 18km run). The next stop is the San Francisco T100 on 8-9 June.

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For Further Information:

Anthony Scammell E: [email protected]

About Professional Triathletes Organisation (PTO)

The PTO is a sports body that is co-owned by its professional athletes, seeking to elevate and grow the sport of triathlon and take it to the next level. The T100 Triathlon World Tour is the new name for the PTO Tour and has been designated by World Triathlon as the ‘official World Championship for long distance triathlon’. It is a season-long schedule of eight T100 races during 2024 that will be competed over 100km (2km swim, 80km bike and 18km run) and will feature the world’s best triathletes going head-to-head in Miami (9 March), Singapore (13-14 April), San Francisco (8-9 June), London (27-28 July), Ibiza (28-29 September), Lake Las Vegas (19-20 October), Dubai (16-17 November) and at the Grand Final (29-30 November). There will also be racing opportunities for amateurs at all the events, including the new 100km distance at six stages, including: Singapore, London, Ibiza, Lake Las Vegas, Dubai and at the Grand Final. The global broadcast shows the races live around the world in 195+ territories, courtesy of the PTO’s partnership with Warner Bros. Discovery as well as a range of other international, regional and local broadcasters.

 

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