23rd March 2022
Leading global venture capital investor, Eckuity, has announced it has made a strategic investment in the PTO alongside Sir Michael Moritz.
Eckuity actively invests in early-stage life sciences, healthcare and tech companies that can deliver a strong positive impact on healthcare outcomes, wellness, and enhancement of the human condition. The firm, based in New York, Paris and London, made the investment in triathlon – the fastest-growing sports discipline in the world – to access a highly desirable yet difficult to reach consumer by providing a distribution platform to companies developing innovative health, wellness, and medical tech products.
The PTO will use the investment to attain the recognition and rewards for professional triathletes available to top athletes in other leading sports. Meanwhile, the PTO Tour, the launch of pro triathlon’s first-ever ‘majors’ races will provide Eckuity with the broadcast opportunity to spread the word about using health tech to promote exercise in the fight to battle chronic diseases.
The PTO’s Executive Chairman, Charles Adamo, said: “Our PTO Professionals provide an inspiration to all those who face challenges in their lives and want to overcome obstacles and achieve their potential. We believe Eckuity’s healthcare expertise will assist in our goal of creating a more health and wellness conscious community by providing access to innovative healthcare technologies.”