FOR IMMEDIATE RELEASE
23rd August 2021
LONDON, ENGLAND: The Professional Triathletes Organisation (PTO) and Outside, Inc. have agreed to a partnership that will see The Collins Cup aired live and on demand in the U.S. on OutsideTV.com and OutsideTV’s app; and simulcast in the OutsideTV video player on Triathlete.com and OutsideOnline.com.
The Collins Cup is the PTO’s inaugural flagship event taking place on Aug. 28 in Šamorín, near Bratislava, Slovakia and is a new race format modeled after the Ryder Cup, which will see teams of International, European, and USA athletes pitted against one another and put on display the excitement, rivalry, drama, and personalities of the sport of triathlon.
As part of the deal, the entire Collins Cup broadcast of over 7 hours will be streamed live on Outside’s digital channels, as well as two Collins Cup countdown shows and an hour-long highlights show of the race action from The Collins Cup. The PTO’s two-part Beyond Human documentary produced by Noah Media Group is currently being shown, which follows the journeys of three of the biggest names in the sport – Lionel Sanders (Team Internationals), Sebastien Kienle (Team Europe) and Heather Jackson (Team US) in their quest to see who rules triathlon.
Other short-form features such as Battle for Glory are currently being screened across Outside digital channels.
Mark Burchill, Outside Inc. said: “We love what the PTO is doing to bring more attention to some of the most incredible athletes on the planet and we are thrilled to be partnering with them on the Collins Cup and content that gives an gives an inside look at what it takes to compete at the highest level. Outside is now heavily invested in the endurance space and we look forward to growing this partnership in the future. ”
Tim Godfrey, Chief Marketing Officer at PTO, said: “Outside is a key media partner for us in the USA, famed for championing sport and fitness as well as the personalities, the environment, and the style and culture of the outdoors. The sport of Triathlon delivers all these things and we are delighted to showcase our athletes, our sport and our inaugural event – The Collins Cup to Outside’s USA fan base. History will be made at the first ever Collins Cup – and we are delighted that Outside can help us deliver this to a wide audience of sports fans in the USA .”
About The Professional Triathletes Organisation
The Professional Triathletes Organisation is a not-for-profit entity consisting of both men and women professional triathletes who have come together to form a representative body which not only gives them a meaningful voice in the way the sport operates but a means to contribute to its growth for the benefit of the entire triathlon community. The PTO seeks to showcase the passion, talents, determination, struggles and achievements of its dedicated professionals through iconic events, reimagined broadcast and compelling storytelling, inspiring global sports fans to watch, engage and participate in Triathlon. The PTO’s inaugural flagship event, The Collins Cup, will be held on 28th August 2021 in Samorin, Slovakia and will be a head-to-head showdown between the world’s greatest athletes to determine who rules triathlon.
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Find out how to watch The Collins Cup in your country here*. Live broadcast globally available on The Collins Cup player, excluding in Europe where the live broadcast will be exclusively available on Eurosport 2, the Eurosport player and Discovery+ in selected markets.
About Outside Inc.
Outside is the world’s leading creator of active lifestyle content and experiences. Across web, print, podcast, social, video, and TV, our brands reach 80 million of the most active and influential consumers in the world every month. Our brands include: Outside magazine, OutsideTV, Gaia GPS, athleteReg, Pinkbike, Cycling Tips, Trailforks, Peloton Magazine, Yoga Journal, SKI, BACKPACKER, VeloNews, Climbing, Rock & Ice, Gym Climber, Trail Runner, Women’s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, NASTAR, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, The Voice, Vegetarian Times, VeloPress, VeloSwap, Paleo Mag, Beta, FinisherPix, and Warren Miller Entertainment. Outside is headquartered in Boulder, Colo with offices in Carbondale and Denver, Colo.; Easthampton, Mass.; Frankfurt, Germany; Melbourne, Australia; New York City; Ojai, San Diego, and San Francisco, Calif.; Santa Fe, N.M.; Squamish, British Columbia; and Toronto, Ontario. Learn more at OutsideInc.com.